Most questionnaires don't need to be longer than a page. For routine customer satisfaction surveys, it's not necessary to ask 50 slightly varied questions about a customer's experience when those questions could be combined into 10 solid questions.
The shorter your questionnaire is, the more likely a customer is to complete it. In addition, a shorter questionnaire means less data for your team to collect and analyze. It will be a lot easier for you to get the information you need to make the necessary changes in your organization and products based on the feedback. There's no need to make your questionnaire a stunning work of art.
As long as it's clear and concise, it will be attractive to customers. When asking questions that are important to furthering your company, it's best to keep things simple. Select a font that is common and easy-to-read, like Helvetica or Arial, as well as a text size that can be navigated by customers of all abilities. A questionnaire is most effective when all the questions are visible on a single screen. The layout is important — if a questionnaire is even remotely difficult to navigate, your response rate could suffer.
Ensure that buttons and checkboxes are easy to click and that questions are visible on both computer and mobile screens. Before planning questions for your questionnaire, you'll need to have a definite direction for it.
A questionnaire is only effective if the results answer an overarching research question. After all, the research process is an important part of the survey, and a questionnaire is a tool that's used within the process. In your research process, you should first come up with a research question.
What are you trying to find out? What's the point of this questionnaire? Keep this in mind throughout the process. After coming up with a research question, it's a good idea to have a hypothesis. What do you predict the results will be for your questionnaire? This can be structured in a simple "If … then …" format. A structured experiment — yes, your questionnaire is a type of experiment — will ensure that you're only collecting and analyzing data necessary to answer your research question and move forward with your survey.
When you're crafting your questions, it's important to structure them so that you get the point across. You don't want there to be any confusion for your customers because this may influence their answers. Instead, use clear language. Don't use unneeded jargon, and use simple terms in favor of longer-winded ones.
You may risk the reliability of your data if you try to put two questions in one. Rather than asking, "How was your experience shopping with us, and would you recommend us to others? Customers will be clear on the question you are asking and choose a response most appropriate for each question. Additionally, you should always keep the language in your questions unbiased. You never want to sway customers one way or another because this will cause your data to be skewed.
Instead of asking, "Some might say that we create the best software products in the world. Would you agree or disagree? When you're creating your questionnaire, keep in mind that time is one of the most valuable commodities for customers.
Most aren't going to sit through a question survey, especially when they're being asked about products or services they didn't use. Even if they do complete it, most of these will be half-hearted responses from fatigued customers who simply want to be finished with it.
No matter if your questionnaire is 5 questions or 55, make sure each one has a specific purpose. Individually, they should be aimed at collecting certain pieces of information that reveal new insights into different aspects of your business. If your questions are irrelevant or seem out of place, your customers will be easily derailed from the survey.
And, once the customer has lost interest, it'll be difficult to regain their focus. Since every question has a purpose, ask them one at a time. This lets the customer focus and encourages them to provide a thoughtful response. This is particularly important for open-ended questions where customers need to describe an experience or opinion. By grouping questions together, you risk overwhelming busy customers who don't have time for a long survey.
They may think you're asking them too much or they might see your questionnaire as a daunting task. You want your survey to appear as painless as possible, and keeping your questions separated will make it more user-friendly. A good questionnaire is like a good book. The beginning questions should lay the framework, the middle ones should cut to the core issues, and the final questions should tie up all of the loose ends.
This flow keeps customers engaged throughout the entire survey. When creating your questionnaire, start with the most basic questions like those about demographics. You can use this information to segment your customer base and create different buyer personas. Next, add in your product and services questions. These are the ones that provide insights into common customer roadblocks and where you can improve your business's offerings.
Questions like these guide your product development and marketing teams who are looking for new ways to enhance the customer experience. Finally, you should conclude your questionnaire with open-ended questions aimed at understanding the customer journey. These questions let customers voice their opinions and point out specific experiences they've had with your brand. Whenever you collect customer feedback, you need to keep in mind the goals and needs of your target audience. After all, the participants in this questionnaire are your active customers.
Your questions should be geared towards the interests and experiences they've already had with your company. You can even create multiple surveys that target different buyer personas. For example, if you have a subscription-based pricing model, you can personalize your questionnaire for each type of subscription your company offers.
Once your questionnaire is complete, it's important to test it. If you don't, you may end up asking the wrong questions and collecting irrelevant or inaccurate information. Start by giving your employees the questionnaire to test, then send it to small groups of customers and analyze the results. If you're gathering the data you're looking for, then you should release the questionnaire to all of your customers.
Whether you have one customer or one thousand customers, their opinions matter when it comes to the success of your business. Their satisfaction with your offerings can reveal how well or how poorly your customer service strategy and business overall are meeting their needs. A questionnaire is one of the most powerful, cost-effective tools to uncover what your customers think about your business, and when analyzed properly, can inform your product and service launches.
Use the free questionnaire templates, examples, and best practices in this guide to conduct your next customer feedback survey. Editor's note: This post was originally published in July and has been updated for comprehensiveness. Originally published Sep 16, PM, updated September 20 Logo - Full Color. Contact Sales. Overview of all products. Marketing Hub Marketing automation software. Service Hub Customer service software. CMS Hub Content management system software.
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Thank You! You have been subscribed. Start free or get a demo. Service 22 min read. Download 5 free survey templates for customer feedback.
Download Free Survey Templates. Table of Contents: Questionnaire Definition Survey vs. In-Depth Interviews vs. Questionnaire Questionnaires can be a more feasible and efficient research method than in-depth interviews.
Survey vs. Questionnaire A questionnaire is a tool that is used to conduct a survey. Fill out the form to access these templates. How much time do you spend using [product or service]? Less than a minute About 1 - 2 minutes Between 2 and 5 minutes More than 5 minutes 2. In the last month, what has been your biggest pain point? Finding enough time for important tasks Delegating work Having enough to do 3. What's your biggest priority right now?
Finding a faster way to work Problem-solving Staff development. How many times have you visited [website] in the past month? None Once More than once 2. What is the primary reason for your visit to [website]? To make a purchase To find more information before making a purchase in-store To contact customer service 3. Yes No. Extremely unlikely Somewhat unlikely Neutral Somewhat likely Extremely likely 2.
How satisfied were you with your experience? Helpful staff Quality of product Price of product Ease of purchase Proximity of store Online accessibility Current need Appearance of product 4. Who did you purchase these products for? Would you purchase from our company again? Yes No 7. How can we improve your experience for the future? What was the ease of your experience with our company? Extremely difficult Somewhat difficult Neutral Somewhat easy Extremely easy 2.
Project Linkages. Human Resources. Describe the exp erience of. The project team is:. The project sponsor is:. Other Business or Organizatio nal Impacts. The project participant s. Business processes, procedures,. Describe the impact on business. The number of departments this. How w ould you rate the readiness. Organization document retention policy 3 pages. This questionnaire can be customized to suit the needs of a researcher.
Life values survey template by QuestionPro comprises of questions and examples that help in understanding which are the most important life goals. In this sample survey template, a series of attributes related to life goals are listed. In this questionnaire one can choose carefully, after much deliberation and can mark the most important option to understand their goals in life.
Altruism-gift giving survey template by QuestionPro consists of questions and examples about selfless gift-giving behavior. This sample survey template is designed to accommodate questions regarding giving gifts to someone without any occasion to make a person happy. In this questionnaire are statements regarding gift-giving behavior. Respondents need to choose from options best suited to them to understand their reason for gifting.
TV Newspaper usage survey templates by QuestionPro comprises of questions and examples about newspapers you read and time you spend on watching television. This sample survey template, can be used by researchers to send it to respondents to understand their newspaper reading habits and time they like to spend on weekdays and weekend watching television.
This questionnaire can be customized and more questions can be added as per the needs of the researcher and desired final outcome from the survey. Online purchasing survey template is a demographic survey template that consists of 15 plus questions related to online purchasing behavior of consumers. This sample survey template has questions that ask about the internet retailer from which buyers prefer to make regular purchases and why.
This questionnaire has systematic answer options from which respondents can choose from and best indicate online purchasing habits. Consumer Demographics and interests survey template is a demographic questionnaire that consists of questions to understand interests among various households. This sample survey template, has questions related to household size, yearly income, what activities do people in the household like to do whenever they have free time.
This questionnaire can be customized and more similar questions can be added to it to know demographic interests and hobbies. Survey creator can add questions that are closely related to the subject and obtain meaningful survey insights. Use this lifestyle survey template to research the lifestyle habits and preferences of households from different backgrounds.
Learn more about their credit card usage, residence, interests and the activities they enjoy on a regular basis. Business Demographics Survey Template has demographic questions and example that can help a surveyor obtain information about the company size, job profile, locations etc. This sample survey has 4 questions and more questions can be added to this survey.
This questionnaire is an example of a short survey template. This survey template gains understanding about an organization's business portfolio. This sample survey template has 33 questions and can be customized based on the needs of a surveyor.
It also has questions that help get a complete insight into how much a person spends on internet bills, what are the websites they frequently visit, how long have they been using the internet etc.
Control of your life survey template by QuestionPro asks questions about people's perceptions of and involvement in events affecting everyday life, from political issues to workplace preferences. This sample survey has question types and examples to understand an individual's understanding of their believes and perceptions about life in general. Read the questionnaire carefully and respond to it by expressing the extent to which you believe the statement describes your personality, your beliefs, and your preferences.
There are a total of 57 questions in this survey. Business Demographics Survey Template by QuestionPro is designed to carry demographic questions and examples that help gain information on occupation, the primary area of business, job function and description, organization's gross income, etc.
This sample survey template consists of 14 questions. This questionnaire can be customized based on the needs of the surveyor. In this sample survey template, one can add or delete questions from this survey to best suit their needs. It has well-defined answer options to get meaningful insights from respondents.
Demographic Survey Template is designed by experts with as many relevant demographic question examples. These survey questions can be used by anyone who needs to collect demographic information. Demographic data collection can be a bit sensitive.
Questions need to be framed in a manner keeping in mind that it should not hurt the sentiments of others. This sample survey can be customized and used to suit the needs of a researcher. Following are the questions to gather demographic information about the respondent. This sample questionnaire template was created by industry experts to bring you insightful responses about how the community attitude in general towards the LGBT community be improved.
It consists of multiple survey questions that collect demographics information and in-depth information about the perception of the LGBT community and their if the use of media can alter that perception. Personality survey template is designed by a team of experts to assess behavior and personality preferences of people. This sample survey template consists of survey questions that will help distinguish abilities from personality. This questionnaire has questions that will help in helping you relate with others feelings, approach your problems, deal with feelings and understand your personality.
Personality survey has become common in the workplace and is deployed to understand the workforce. Research has shown personality questionnaire is a robust predictor of job performance and are used for both screening and deployment process. Not just in organizations but also in schools and colleges, a personality survey helps the management understand if any student, in particular, is facing a tough time which can lead to any violent outcomes.
This questionnaire has no right or wrong answers. The sleep survey template consists of various survey questions that collects data from a respondent about sleeping habits and causes and reasons of poor sleep in general. This survey consists of various survey questions aiming to understand the frequency of poor sleep and all the factors that cause it. This questionnaire was also created by experts to understand from a respondent, the situations in which they would fall asleep rather than just feel tired or fatigued.
Communication style survey template is designed to help you discover your preferred style of communication. This sample survey template is designed with two question types: questions based on communication and based on personality. This questionnaire is curated by a team of experts and can be customized to suit the need of the one deploying the survey. This survey template will help you pinpoint the experiences that will help you determine your communication style.
The youth crime survey template consists of various survey questions that aim to collect feedback from a respondent about the crimes conducted in the society. This sample questionnaire consists of in-depth questions that enlist the reasons of high crime rate by youth and the different things to mitigate them. It can also be tweaked to profile the reasons that a crime is conducted and if there is any fix of its negative impact on society.
Profile survey questions is a questionnaire which aims to identify the demographic data points of respondents and to check if they satisfy all the required checklists for the research, and hence to verify eligibility. Once profiling survey is complete, further research using additional survey questionnaires can be conducted on the most eligible group of respondents that meet certain criteria's based on their profiles and therefore, collect the most accurate responses and derive better insights.
A Profile survey will play an important role here to find out the right audience that can give the company valuable information. Following are the questions to to find out the eligibility of a respondent to the predetermined parameters of an ideal target group. Death Penalty questions and sample survey questionnaire helps to collect feedback and opinion regarding the penalty. In this survey template, questions are asked based on previous experience with violence and crime and what they feel about anyone receiving this punishment.
The death penalty is the harshest form of punishment in many countries across the globe. However, it depends on the nature and severity of the crime. The Law and order of the country decide whether an individual should deserve this punishment or not.
According to Wikipedia, as of June 2, , six inmates have been executed in the United States. Below are the questions to collect feedback regarding the death penalty:. Drunk Driving Survey Questions Template is designed to collect feedback from people regarding their opinions of drunk driving.
This sample survey template consists of 15 questions that help an individual express their free opinion about the ones who risk others lives through this act. This questionnaire can be customized and more questions can be added to suit the needs of researchers. This survey template will help receive first-hand responses on what the common people think about law enforcement against drunk driving.
People driving under the influence of alcohol are called drunk drivers. Studies have been performed in the past to understand the common attributes among drunk drivers to know what leads them to this behavior. In America alone, 17, lives are consumed every year due to drunk driving. This is a huge loss for the families of the victim.
In some cases where the victim survives this might lead to trauma and other mental health disorders. Below are the questions related to drunk driving:. Boredom prone survey questions template is created to collect feedback from individuals about their own relationship with boredom. This survey template consists of questions that help individuals identify if they are easily getting bored or not. This questionnaire can be easily customized and more number of questions can be added to suit the need of a researcher.
Boredom is a psychological and emotional state of mind when individual is left with no activities to do or has experience a period of dullness. There is no universal definition for boredom. People get tired of doing the same thing in the same manner for a very long period of time and might get bored of it, it is a mental state that leaves them craving relief. Below are the questions related to boredom proneness:. Bipolar survey template consists of questions that help a medical professional understand whether an individual is showing symptoms of bipolar disorder.
This sample survey template can be customized and a number of questions can be added to suit the need of the researcher. Bipolar disorder is a brain disorder that results in unusual shifts in moods, activity level, quality of work, sleeping pattern and more.
An individual who is experiencing bipolar disorder can be extremely happy at one moment and extremely sad the next second. The variations are extreme and irrational.
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